Hubac Media Pay Per Click Process
Hubac – the cutting-edge, professional SEO and internet marketing firm known for its ethical and competent SEO work – has unveiled a simple yet powerful pay-per-click (PPC) process for maximizing the benefits gained from PPC advertising. The steps of the process are outlined below in an easy-to-understand format for any potential client who wants to optimize their revenue.
Step 1: Research
The first step in the PPC process is about identifying the most effective keywords for your web site. Believe it or not, keywords in a PPC campaign are just as important as they are in an SEO campaign. Keyword testing is used to find out if your SEO campaign is targeting the right keywords, and is very important. By picking out an industry’s most popular and targeted keywords, you can more efficiently increase your conversions. Conversely, targeting your ads for the wrong keywords will likely cause you to lose potential customers, as well as lower your return on investment (ROI).
Markets can be fickle; therefore, it is of paramount importance that a business owner have a complete and thorough knowlege of the market and the associated demographics that come with it, so he or she can better market the product or service to the appropriate audience.
Step 2: Campaign Design
You can get the best results and get a service that best fits your goals through our design programs that will help build you a PPC campaign suited for your needs. The purpose of this phase is to craft and develop an effective PPC campaign based on your business’s online marketing strategy and any short or long-term needs identified during initial planning and research. This phase typically includes:
- Modeling the keywords in terms of monthly counts, estimated click-thru rates, and conversion rates
- Identifying which PPC engines will be utilized for your campaign
- Identifying landing pages for your sites and destination pages for conversion purposes
- Identifying useful tracking and reporting tools
Step 3: Execution
The third phase – execution- includes taking the campaign and putting this into action. Part of this is making “creative content statements”, which help to customize ads for each PPC engine based off of the length of an ad, the demographcis of the targeted audience, etc. Bidding strategies are developed from. Ad copy is particulary important and must grab your reader’s attention. Even if your ad is showing in the right place, whether it is a PPC ad, a web page, or even a sponsored listing on a search engine results page (SERP), if your ad copy isn’t attractive, appealing, or magnetic, then you will not get the amount of click-throughs that you want and need. If a viewer isn’t drawn to your ad, then it will not be effective. Optimizing the execution phase takes care of this.
Step 4: Tracking and Monitoring
The final step in this PPC process is to track and monitor your keywords, key phrases, ads, click rates, and other metrics of performance. The goal here is to devcelop a comprehensive suite of analytics that covers your website in order to more accurately obtain your site’s ROI. ROI is crucial because it is the single most important measurement of how your website is performing. Keyword relevance and effectiveness can also be deteremined by this analysis. Your revenue depends on your ROI, and keyword effectiveness can either positively or negatively affect that, causing you to gain or lose money. Hubac optimizes your performance through rigorous and vigilant analytical processes to ensure that your bank account grows, not shrinks.
In short, Hubac’s PPC process can add greatly to the performance of your internet marketing campaign, and can make the difference between a successful campaign and a medicore one. If you want the absolute best performance for your money in the world of internet marketing and PPC advertising, then Hubac is for you.